We believe a good nights sleep shouldn’t cost the earth


At Character World Brands, we believe that a good nights sleep doesn’t have to cost the earth.  That’s why we are committed to championing and delivering our sustainability strategy with ambitious goals to reduce our impact on the planet, looking at product development, packaging, post consumer care and reducing our carbon footprint.

We don’t have all the answers yet, and we know we can’t do this alone. We are committed to working collaboratively with our vendors, retailers and licensors to co-create a better future.


Making it easy for consumers to recycle. We’ve eliminated hard-to-recycle material from our duvet packaging. We don’t use foil or plastic coatings.


As a forward looking business, our team have a clear mission to offer sustainable and regenerated fabric options for all our valued customers.


We want our customers to love our products for many years. When the time does come to say goodbye, we want to make it easy for customers to recycle.


Making global cotton production better for the people who produce it, and better for the environment it grows in.


To give you peace of mind that our products are safe and free from harmful substances.


Did you know that bedding and other textiles can be recycled? Find your nearest local textile bank today.

Forest Stewardship Council

All card used has come from a forest and supply chain that is managed responsibly.

Widely Recycled

This card used is widely recycled and can be put in your recycling bin.

Green Dot

This Green Dot means we have made a financial towards recycling packaging waste.

Global Recycled Standard

Verifying the presence and amount of recycled material in fabrics and track the flow of raw materials from source to final product.


OPRL scheme delivers a simple, consistent and UK-wide reuse and recycling messages on retailer packaging.


For bedding please seach “household linens”