about us

The home lifestyle solution for brands

Pioneering imaginative licensed home products for over two decades.

TRUST

We are trusted by well known brands and retailers around the world and we’ve been helping consumers to live happy, since 1988. From innovative product conception to top-quality manufacture and reliable distribution, we’re swift to market with the hottest brands and most exciting products. And because we’re a family business at heart, we promise all of the fun, none of the fuss.

We don’t take life too seriously but we do make seriously good home lifestyle ranges.

QUALITY

With Character World Brands, not only can consumers enjoy the cosy comfort of exclusively designed homeware textiles. They can be immersed in their favourite brands, be they entertainment, fashion, gaming, or play. Overall, they can enjoy the peace of mind that our rigorous technical and safety excellence is uncompromising. After all, we want to be confident our consumers are as safe and secure as they are inspired.

QUALITY

With Character World Brands, not only can consumers enjoy the cosy comfort of exclusively designed homeware textiles. They can be immersed in their favourite brands, be they entertainment, fashion, gaming, or play. Overall, they can enjoy the peace of mind that our rigorous technical and safety excellence is uncompromising. After all, we want to be confident our consumers are as safe and secure as they are inspired.

OUR VALUES

LEADING THE WAY

We don’t just focus on the here and now. We’re always looking ahead. Be it our range, our partners, or reaching new audiences, innovation and foresight combine to keep us at the cutting-edge of the latest trends. Our entrepreneurial spirit conceived us, and it is what still drives us.

TRUST IMPLICIT

We operate on an international scale with the mightiest brands in the world. We believe in keeping our promises, delivering when we say we will, and ensuring due diligence in all we do. These aren’t just transactions, they are partnerships.

WELLBEING

Care is the cornerstone of our business. From longstanding retail, wholesale and brand partnerships, to our commitment to the wellbeing of our consumers everywhere, to consideration for our planet, and of course our team, Character World Brands Cares!

FIND THE FUN

We promise never to be boring. We continually invent and surprise with fun, eye-catching development. Because we love what we do, and that drives creativity, camaraderie, and success. Meeting even the most challenging situations with a smile and a solution, is how we learn and grow.

WHAT WE DO

From innovative product conception to top-quality manufacture and reliable distribution, we’re swift to market with the hottest brands and most exciting products. From Toddler to Tween and Teen to Adult, we work with the mightiest brands to develop new products and ranges that immerse and delight consumers, near and far.